What I’ve learned in the last 3 years of trying to start/survive new businesses:
Old rules: Make, then sell, then grow.
New rules: Grow, then sell, then make.
GROW your audience/following
By creating useful content, building something publicly, or just being helpful to your community.
Use newsletters, social media, video channels, podcasts, live channels.
Talk to them regularly. Give. Then ask.
SELL an idea to your audience
Based on a recurring, painful, problem. Or just something that your audience would really enjoy having access to.
Use landing pages, mockups, prototypes.
Take money up front to validate the need and “market” size.
MAKE a Minimum Viable Product
Make it in the open: this gets early feedback, & continues to build audience.
Use NoCode tools if you can’t code. Use off-the-shelf components for real-world products.
Use what you know. Avoid learning completely new skills just to create it.
People who play in the new rules are good at all 3. And they usually run solo.
Follow these people on Twitter:
I share my solo startup and experiences regularly on Twitter. Follow me: https://twitter.com/farez.